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Friday, November 20, 2020

Cultu(RED): Lifestyle Brand AphroChic Remixes the (RED) Campaign—and Writes a New Chapter for the Black Family Home

Remember (RED)—or rather, Product (RED)—the philanthropic retail campaign co-founded by U2 frontman Bono that was wildly popular in the early aughts for its cleverly branded product lines? While its once-splashy profile may have become less so in the intervening years, the charity’s reach and impact have only…

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