ORANGEBURG, S.C.—It’s hard to ascertain how much endorsements help a political candidate and the data that measures it often show it has little effect on voters—especially with independents. The best way to rally support behind candidates is usually local, grassroots politicking and years of familiarity.
If you think former basketball player Shaquille O’Neal is going away anytime soon… Think again! The basketball analyst, business man and TV commentator is featured in another commercial that pairs him up with his mother, Lucille O’Neal.
A family’s legacy is important and is at the core of a new campaign by printing company Epson. The global technology leader has launched an ad campaign that features Lucille and Shaquille, which shows and highlights the bond between a mother and her son as they reminisce childhood memories through their old photos.
“Our family enjoys so many great experiences together. My mom has always offered endless love and has made sure to regularly collect our childhood photos,” said Shaquille O’Neal in a press release. “But even the most organized mother needs a little help saving the most important memories. The Epson FastFoto makes it easy to capture and share these memories.”
The new “Preserve What’s Priceless” campaign will be shown and featured across a variety of digital and social media platforms. Even making Lucille O’Neal an Honorary “Chief Memory Officer” and ambassador for Epson’s line of FastFoto products.
“Family has always come first for me and I will forever cherish the memories we have together,” said Lucille O’Neal. “When Shaquille first mentioned the Epson FastFoto, I knew right away that this was a product that I could stand behind. Partnering with Epson allows me to show others how easy it is to preserve their memories.”
The campaign showcases the ease and benefits of preserving, enhancing, organizing, and sharing irreplaceable family memories using Epson’s FastFoto® FF-680W High-Speed Photo and Document Scanning System.
“The bond between Shaquille and Lucille echoes the closeness shared by so many families and friends, making them both ideal ambassadors for Epson’s ‘Preserve What’s Priceless’ campaign,” said Dan Murphy, head of international marketing communications, Epson America, Inc. “Special moments occur every day and grow over time to create a family’s legacy. Moreover, reliving the special moments through an old photo is something we can all relate to, and we hope the campaign encourages everyone to preserve their own memories. As Lucille shares in our new campaign, easily and quickly converting your most-prized photographs to digital with FastFoto truly ‘Preserves What’s Priceless’.”
Check this link to find out more about the Epson FastFoto Scanning solutions.
Despite the lack of concern for the Black community, we have to give the Trump campaign credit for trying to gain support from us. President Donald Trump is planning on opening offices in 15 Black communities according to National Public Radio.
President Trump’s re-election campaign has announced this week that it plans on opening 15 community centers in critical battleground states next month to gain support among Black people heading into the 2020 election. “We see the numbers coming up in the polls and the demand on the ground when we do these types of events, so it’s really important that we take this next step and really bring those voters into the party,” Katrina Pierson, a senior Trump campaign adviser tells NPR.
The Trump campaign sees an opportunity to show Black voters that Democrats have taken black voters for granted. According to The Hill, a Trump campaign official said their internal polling sees a rise in the support of President Trump, particularly in the cities where they plan on placing the first wave of community centers. The official states that Trump’s black support in those cities range between 15 to 30 percent.
“The Democratic Party has taken advantage of the black vote for a long time,” the campaign official told The Hill. “They’ve been able to get a high percentage of the vote. We’re able to communicate directly with a lot of these voters and they’re seeing the promises made in the past have not come true. A lot of the people who have promised them things have failed to live up to those promises.”
The plan is to gear the conversation towards criminal justice reform, investments in urban opportunity zones and historically black colleges and also the low unemployment rate for black people as evidence of Trump’s commitment to policies that benefit Black people.
“Last time it was ‘What the hell do you have to lose?’” said Jared Kushner, Trump’s son-in-law, who is married to the president’s daughter Ivanka and acts as an advisor. “Now you show them what they’ve gained from President Trump and what more they can gain if they get four more years of President Trump.”
“Republicans haven’t even gone in to deliver their message. Now we have a Republican who is actually going to the community to deliver the message and ask for the vote,” said senior campaign adviser Katrina Pierson tells NBC News. “It’s the same concept as being asleep for so long to the truth and now you are awake.”
The first wave of offices will be opened in Tallahassee, Jacksonville, Orlando, Tampa and Miami, Fla.; Atlanta; Detroit; Columbus and Cleveland, Ohio; Philadelphia; Pittsburgh; Charlotte, Raleigh, and Greensboro, N.C.; and Milwaukee.
