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Wednesday, July 15, 2020

Trump’s Rose Garden strategy: White House MAGA rallies


There aren’t any MAGA hats or Trump flags in the audience when President Donald Trump speaks from the White House, but he’s been treating it that way.

With large political rallies tough to pull off with the coronavirus gripping the country, the president has been using the backdrop of the White House to make his election pitch. It occurred most noticeably on Tuesday, when the president convened reporters for a press conference purportedly about punishing China, only to spend an hour repeatedly bashing presumptive 2020 rival Joe Biden’s policies in a stream-of-consciousness, rally-style speech. But it’s a tactic that goes back months, to the beginning of the coronavirus lockdowns, when the president spoke from the White House briefing room podium almost every night, mixing defenses of his administration’s work combating the pandemic with broadsides against Biden.

“You wouldn't have a country left if he got in,” Trump said at one briefing in April.

While Trump is not the first president to employ the “Rose Garden strategy,” a term used by political strategists for an incumbent president’s use of official events in an election year, he is the first to do so in such an overtly political way, according to former administration officials. In the process, Trump has upended yet another presidential norm and raised questions about the contours of a law intended to limit federal officials — but not the president — from using their office for political activity.

“Never before has a president arrived in the Rose Garden with a blow torch,” said former Barack Obama adviser David Axelrod. “Presidents may make announcements from the Rose Garden, they may make even oblique references to opposition, but no president has walked into the Rose Garden and basically delivered a one-hour excoriation about their opponent.”

Even among some Trump allies, the rally-like language can go too far.



“You want to play offense, not defense in the Rose Garden. It’s not that we don’t agree with all his points on the far left agenda of Biden but it’s not the time or place,” said one Trump fundraiser.

Republican strategist Karl Rove, an informal Trump adviser, similarly chided the president on Fox News after Trump’s performance on Tuesday.

“Imagine,” he said, “if the president had been focused only on Hong Kong and only on China and had made the point about what he is doing to confront him. Instead we had the 64-minute campaign event. Don't use presidential events as campaign events, try to turn campaign events into presidential events.”

Incumbent presidents have always used the power of the office to their advantage during an election, at times skipping more traditional campaign trail events like parades or shaking hands at local diners in lieu of introducing policies, giving presidential speeches and showing off the eye-popping grandeur of the presidency with Air Force One and the White House.

While running for president in 1976, Jimmy Carter defined such tactics as a “Rose Garden strategy,” complaining that President Gerald Ford was using the White House to keep the spotlight on him. Four years later, Carter, now president, also kept to the White House with the Iran hostage crisis swirling and the November election approaching. The tactic didn’t work for either incumbent.

Trump doesn’t have much of a choice.

Unable to fully return to the frequent MAGA rallies he loves due to a pandemic, the president has instead used White House events to campaign against Biden.


Trump started early on during the outbreak, occasionally going after Biden during the almost daily coronavirus task force briefings. At one point, Trump said that under a Biden administration, countries like China, Japan, Mexico and Canada would "own America."

The president has also done it at more sedate events, such as listening sessions. On Tuesday, at a White House roundtable discussion on crime prevention, the president alleged, without evidence, that Biden “and the radical left” want “open borders” for the MS-13 gang.

Then there was Tuesday’s monologue, a meandering, hour-long speech that admonished Biden for any number of things: for the state of the country’s roads and bridges, for a movement to “abolish the suburbs,” for pushing to eliminate windows through climate policies. As is often the case, many of the political attacks were misleading or made without evidence.

Trump’s allies say the president is merely punching back at Biden when he has a platform during the coronavirus.

“Democrats and the media are desperate to muzzle President Trump,” said Trump campaign communications director Tim Murtaugh. “They don’t want him tweeting, they don’t want him holding rallies, they don’t want him speaking at Mount Rushmore, and now they don’t want him holding press conferences. Every week, Joe Biden reads speeches off the teleprompter attacking the president and the media gleefully reports every word. President Trump is entitled to fight back.”

And on Wednesday night, White House chief of staff Mark Meadows, specifically defended Trump’s Tuesday stemwinder.

“I don’t see anything inappropriate with the comments the president has made,” he told reporters. “Those were policy differences that the president highlighted and … normally you would call that a legitimate debate.”

And Meadows stressed that Tuesday’s appearance was not off-the-cuff Trump.

“It wasn’t quickly planned,” he said. “The event was on the books for several days.”

A person close to the Trump campaign questioned if the efforts were anything new for the president, who has been mixing politics with his day-to-day duties since Inauguration Day. But the person encouraged Trump to use the lack of rallies to his advantage.

“I think it’s better for him in the short term for him to not have rallies,” the person said. “Use the next month or so to do smaller scale events that make him look as presidential as possible in swing states that will dominate local media.”

Government ethics specialists, however, lament the ongoing erosion of the tenuous firewall between politics and governing. The Hatch Act has for decades technically prohibited government employees — excluding the president, vice president and some senior officials — from using their position for certain political activities. But Trump’s time in the Oval Office has revealed just how ineffective the law is when it comes to constraining presidential expectations.

“Trump’s flouting the norm with the Hatch Act in the Rose Garden is consistent with his past actions, giving carte blanche to his staffers for violating the Hatch Act,” said Kathleen Clark, a law professor at Washington University in St. Louis who specializes in government ethics.

The law has also not constrained Trump’s staff. Under Trump, formal complaints to the government office that oversees compliance with the Hatch Act have spiked. Yet no staffers have been punished under the law, even when the compliance office recommended taking action. Still, some believe the law might eventually be put to use.

“The president is obviously abusing White House venues like the Rose Garden to substitute for his political rallies,” said Norm Eisen, a former Obama White House ethics chief and fellow at the Brookings Institution. He’s not even making a secret of it. This kind of blurring violates the spirit of the Hatch Act. It may also expose some of his assistants to legal liability to the extent that they’re involved in intentionally violating the law.”



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